Top-producing real estate agent Sam Miller, who serves Mount Vernon, OH and Knox County, OH, recently shared with me an excellent list of tips on what to do to stay alive in today’s real estate market.
1. Keep costs in line and eliminate any waste.
2. Carefully monitor your sales production and pending sales.
3. Share staff or virtual staff when possible.
4. Make group purchases so that when you need supplies you can buy in bulk and save.
5. Prospect, Prospect and Prospect some more.
6. Back to basics...getting belly to belly with buyers because buyers control the market of today.
7. Follow up systems that eliminate anything from falling through the cracks.
8. Invest and make bonus money/equity when opportunities arise.
9. Be the solution to the client’s problem.
10. Business plan. Then work your plan and stay focused on your plan.
11. Make sure your goals and your business plan align with each other.
12. Reward yourself when goals are met.
13. Education - fine tune your skills.
14. Tweak your other income streams.
15. Focus on adding market share while others are losing market share... because someone always grows during challenging times.
16. Re-read these books NOW: The Dip by Seth Godin, Who Moved My Cheese by Spencer Johnson, and The Fred Factor by Mark Sanborn.
17. Mastermind and brainstorm with each other and help each other often and no less than once a week. Lesson: Every single day for the past six years I talk to Kevin Hildebrand from Cincinnati, Ohio. We spend from one to fifteen minutes on the phone discussing business, life, goals, challenges, kids, entertainment and our dreams. Having someone you can talk with daily is very empowering for both of you and it helps you work through mental blocks and you become cheerleaders for each other while raising the bar.
**reprinted with permission from Sam Miller, RE/MAX Stars Realty, 710 South Main Street, Mount Vernon, Ohio 43050. Sam can be reached at 740-397-7800. His Web site is www.sammiller.com.