Looking to market to your real estate clients through email?
David Riklan, the Founder of
SelfGrowth.com, shared a very useful list of tips this morning to help you make your efforts the best they can be. Enjoy!
One of the most effective ways to do this is through email marketing. Today, I would like to share with you the top 12.5 email marketing mistakes that small businesses make. Please use this info to help you continue to grow your business.
Here they are:
1) You do not have a permission-based email or opt-in email list. Never compile a list in an unethical way, or else you'll be accused of spam.
2) Your subject line is poorly chosen. If you subject line is ineffective, no one will ever read your email.
3) Your email or newsletter is full of errors. The content should be organized, with proper grammar and no typos. Your subscribers will not take you seriously if you send out sloppy and unprofessional emails.
4) Unsubscribing is difficult. If people can't unsubscribe, they will complain.
5) Only putting an unsubscribe link at the bottom of your email. The best thing to do is have a "Manage Your Subscription" link that takes subscribers to a page where they can unsubscribe, change their email address, and even change which lists they subscribe to.
6) Your content is poor or nonexistent. If you are not providing good content, people won't be interested in what you have to say.
7) Your emails are filled with too many ads. Make sure you provide a balance of good, useful content and advertising.
8) You are sending messages to your email lists from your personal email address. Don't send out a message to a large number of people with your own personal email.
9) NOT unsubscribing when someone requests unsubscribing. If somebody wants to get off your list, make sure you take them off.
10) You do not test the emails before sending them. Make sure you test your emails and they look good in all of the major email readers.
11) Too many emails. Make sure you don't inundate subscribers with emails.
12) Not enough emails. If you email them 4 times a year, they won't remember who you are.
12.5) NO call to action. You need to tell people what you want them to do. If it's not clear, they won't do it.
